This campaign supports MassMutual’s initiative to ignite more financial discussions between younger and older Black family members.

These intergenerational money talks can often be uncomfortable and even avoided altogether. So, in order to spark these chats and ensure smooth sailing, we banked on an honest face and sound voice.



Agency: Grey NY
Role: Creative Director
Director: Jared Malik Royal (Moxie)
Production: Townhouse / Lauren O’Driscoll